In a bold move to accelerate Malaysia’s position as a digital leader in the ASEAN automotive sector, MARii, Dassault Systèmes, and Feiran Technology have embarked on a strategic partnership to launch a cutting-edge Center of Excellence.
This collaboration represents a major milestone in fostering innovation, upskilling the local workforce, and transforming Malaysia into a regional hub for next-generation mobility solutions.
A Vision for Malaysia’s Digital Automotive Future
At the heart of this initiative is a shared vision: to elevate the nation’s automotive capabilities through world-class digital tools and training. The new Center of Excellence will focus on key areas including:
- Automotive Styling Studio
- Big Data Analytics Center
- Advanced Robotics Center
These facilities aim to strengthen the value chain from design and engineering to production and smart factory implementation—empowering local businesses to compete globally.
A recent visit by MARii and Feiran Technology to Dassault Systèmes’ innovation hub, The Playground, provided powerful insight into the technologies driving Industry 4.0. From intelligent mobility to smart manufacturing, these hands-on experiences are now informing the design of Malaysia’s own innovation infrastructure.
Strength in Synergy: Public-Private Collaboration
Feiran Technology, a Platinum Partner of Dassault Systèmes with over two decades of experience, plays a critical role in this partnership. The company brings deep technical expertise and implementation capability, ensuring that global best practices are adapted and scaled effectively within the local context.
This alliance reflects the power of public-private collaboration in driving national transformation—and the beginning of a future-ready Malaysian automotive ecosystem.
Curious about how this initiative could benefit your organization or workforce?
Stay tuned as we unveil new opportunities, programs, and technologies designed to shape the future of Malaysia’s automotive industry.
Malaysia is not just catching up, it’s leading.
